Which pre-SEO work includes studying content already in the SERPs so that you can create webpage content that is better and more appealing than what is available elsewhere?

Know your customers well

Know your competitors well

Brainstorm content for people first

Know your website or organization’s goals


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Knowing your competitors well is a crucial pre-SEO task that involves studying the content already present in the Search Engine Results Pages (SERPs). By understanding the strategies and content of competitors, digital marketers can identify gaps, assess the competitive landscape, and develop a plan to create webpage content that is superior and more appealing. This process includes analyzing competitors’ keywords, content quality, and user engagement to gain insights into what works well and what can be improved upon. By leveraging this knowledge, marketers can tailor their own content to outperform competitors in search rankings, ensuring that the webpage provides valuable and relevant information that surpasses what is available elsewhere in the SERPs.

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