Which two stages are at the top of the marketing funnel? Select all that apply.

Awareness

Brand loyalty

Customer conversion

Customer engagement


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The two stages at the top of the marketing funnel are Awareness and Customer Engagement. In the Awareness stage, potential customers become familiar with a brand or product. It involves creating visibility and capturing the audience’s attention. Customer Engagement, the other top-stage, emphasizes interacting with the audience. It involves building a connection, providing valuable content, and encouraging interaction. These stages are crucial as they form the foundation for the entire marketing funnel. First, businesses need to make potential customers aware of their existence, and then they engage these prospects to establish a relationship. The subsequent stages of the funnel, such as consideration and conversion, build upon the groundwork laid in the initial stages to guide customers through the complete journey.

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