Why is it beneficial for a company to learn about their target audience’s likes, dislikes, and interests through social media?

It can help to forecast potential product sales and revenue.

It can help to enhance the exclusivity of an advertising plan in order to focus on a higher end customer base.

It can help to predict necessary budget cuts.

It can help to inform and tailor a company’s marketing strategy to that audience.


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Learning about their target audience’s likes, dislikes, and interests through social media is beneficial for a company because it can help to inform and tailor the company’s marketing strategy to that audience. Understanding the preferences and behaviors of the target audience allows a company to create more relevant and targeted marketing campaigns. By tailoring content and messaging to align with the interests of the audience, companies can enhance engagement, build stronger connections, and increase the effectiveness of their marketing efforts. This valuable insight gained from social media analytics enables companies to make data-driven decisions, refine their messaging, and deliver a more personalized and appealing experience to their target audience, ultimately contributing to the success of their marketing initiatives.

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