Why is the customer journey important for digital marketing?

Because once the journey creates customer trust in the brand, it can never be lost

Because understanding and improving the journey can transform a potential customer into a loyal customer

Because the journey can be marketed and sold to increase company revenue

Because the journey can establish a customer purchase baseline to keep product inventory up-to-date


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The customer journey is important for digital marketing because understanding and improving the journey can transform a potential customer into a loyal customer. The customer journey represents the entire process a customer goes through, from initial awareness to the final purchase and beyond. By comprehending each touchpoint in this journey, digital marketers can tailor their strategies to effectively engage customers at every stage. Analyzing and optimizing the customer journey enables businesses to address pain points, enhance user experience, and provide relevant content, fostering a positive and seamless interaction. This focus on understanding and improving the journey increases the likelihood of converting potential customers into loyal patrons, contributing to long-term customer satisfaction, retention, and advocacy.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Google Digital Marketing & E-commerce Professional Certificate Answers file demo preview Google Digital Marketing & E-commerce Professional Certificate file preview Google Digital Marketing & E-commerce Professional Certificate answers file page preview
  • All possible certificate program questions
  • Real certification exam questions
  • Detailed answer explanations.
  • Over 1700 questions, 7 courses, 30 quizzes
  • Free lifetime updates.

download now - 25 usd.


Discover our best-value guides