While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign.How do you answer them?

The tags can create enhanced creatives and can measure customer conversion.

The tags can create audience lists for greater user engagement and measure customer conversion.

The tags can create audience lists for greater user engagement and create enhanced creatives.

The tags can create enhanced creatives and report on multi-platform campaigns.


Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: In response to your client’s question about what Floodlight tags can do within their campaign, the correct answer is: ‘The tags can create audience lists for greater user engagement and measure customer conversion.’ Floodlight tags are specifically designed for tracking and measuring conversions across various touchpoints within digital advertising campaigns. They are instrumental in creating audience lists based on user interactions with the client’s ads or website, thereby enhancing user engagement by targeting specific audience segments effectively. Additionally, Floodlight tags play a crucial role in measuring customer conversions by tracking actions such as purchases, sign-ups, or other desired outcomes defined by the client. This tracking and measurement capability helps in assessing the effectiveness of the campaign and optimizing it for better performance. Therefore, this option correctly highlights the dual functionality of Floodlight tags in audience list creation and conversion measurement, aligning with the client’s query about their campaign capabilities.

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