You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?

Select landing page links.

Select custom links.

Select text links.

Select deep links.

Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: In setting up mobile in-app advertising to direct visitors to the in-app landing page for a new online store, the correct tool to select in Campaign Manager 360 is deep links. Deep links are URLs that are coded to take users directly to specific content within a mobile app, such as a particular product page or the homepage of the app itself. By choosing deep links in Campaign Manager 360, you ensure that when users interact with your ad, they are seamlessly redirected to the designated landing page within your mobile app, rather than just opening the app’s homepage or being directed to a generic web page. This enhances the user experience by eliminating unnecessary steps and guiding potential customers directly to the content or products relevant to the ad they clicked on, thereby increasing the likelihood of conversions. Deep linking also allows for better tracking and attribution of app-related ad performance within Campaign Manager 360, providing valuable insights into campaign effectiveness and user behavior. Therefore, selecting deep links is crucial for optimizing the effectiveness of mobile in-app advertising campaigns, ensuring that each click leads to a targeted and meaningful interaction within your app’s ecosystem, ultimately driving engagement and sales for your new online store.

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Google Campaign Manager 360 Exam Answers with Explanations file preview

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You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?

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