You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?

Google Play installs

Google Analytics 4

Looker Studio

A third-party SDK


Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: For the online car rental agency using Campaign Manager 360 and aiming to measure app conversions using a Google solution, the recommended option is Google Analytics 4. Google Analytics 4 (formerly known as Universal Analytics) is a robust platform designed to track and analyze user interactions across websites and mobile applications. It offers advanced capabilities for measuring app conversions by providing insights into user behavior, acquisition channels, and conversion metrics within the app environment. With Google Analytics 4, the car rental agency can implement and customize tracking through its flexible event-based model, allowing them to measure specific actions such as app installs, in-app purchases, and other key conversion events relevant to their business goals. Moreover, Google Analytics 4 integrates seamlessly with Campaign Manager 360, enabling the agency to leverage cross-platform insights and optimize their ad campaigns based on comprehensive app performance data. This solution is particularly suitable as it empowers the agency to track app conversions effectively, make data-driven decisions, and enhance their overall marketing strategies to maximize app engagement and user retention. Therefore, recommending Google Analytics 4 aligns with the agency’s requirement for a Google solution that supports app conversion measurement while leveraging their comfort with coding to customize and optimize tracking capabilities within Campaign Manager 360 and beyond.

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