You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign to meet these demands?

To meet these demands, you should use Publisher Spec library to effectively transcode videos.

To meet these demands, you should use only one placement for all three publishers.

To meet these demands, you should wait until all three publishers have the same specifications.

To meet these demands, you should wait until all three publishers provide video ad specifications.

Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: To effectively traffic the campaign for your dry-cleaning service across three different publishers with varying video creative specifications, the correct approach is to ‘use Publisher Spec library to effectively transcode videos.’ The Publisher Spec library in Campaign Manager 360 allows advertisers to manage and adjust creatives according to the specific requirements of different publishers. This feature enables transcoding of video files into formats that align with each publisher’s specifications, such as different companion ad sizes, VAST (Video Ad Serving Template), and vPaid tags for interactive video ads. By leveraging the Publisher Spec library, you can ensure that your video creatives are correctly formatted and encoded to meet the technical standards of each publisher, optimizing ad delivery and performance across their respective platforms. This approach allows you to efficiently manage campaign trafficking without needing to wait for all publishers to provide specifications or using a single placement that may not be compatible with all requirements. Therefore, using the Publisher Spec library to transcode videos aligns with best practices in digital advertising, ensuring that your campaign for the dry-cleaning service reaches its intended audience effectively across diverse publisher environments with tailored video creative specifications.

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Google Campaign Manager 360 Exam Answers with Explanations file preview

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