Which two columns are required in a feed? (select two)

Reporting label

Clickthrough URL

Unique ID

Headline text


Certification program: 👉 Google Marketing Platforms Creative certification

Explanation: The two required columns in a feed are Unique ID and Clickthrough URL. The Unique ID column is essential because it serves as a distinct identifier for each entry in the feed, ensuring that each piece of content or data is uniquely referenced and identifiable within the system. This is crucial for accurately matching feed entries to corresponding ad placements or creative elements during campaign execution. The Clickthrough URL column is equally critical as it specifies the destination URL where users are directed when they interact with an ad or creative associated with the feed entry. This URL defines the endpoint of user engagement and is fundamental for tracking and measuring campaign performance metrics such as clicks and conversions. These two columns, Unique ID and Clickthrough URL, form the foundational data elements necessary for effective ad serving and performance tracking within Studio, ensuring that each ad instance can be uniquely identified and directed to the correct destination upon user interaction.

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