Which two options must be true to use open optimization? (select two)

In 'Step 3: Manage Rules' rotation must be set to 'Optimized'

More than one row in the feed must be eligible to serve

Only one row in the feed must be eligible to be served

The dynamic feed must include a row with 'optimize' in the cell


Certification program: 👉 Google Marketing Platforms Creative certification

Explanation: The correct answers are In ‘Step 3: Manage Rules’ rotation must be set to ‘Optimized’ and More than one row in the feed must be eligible to serve. Open optimization in dynamic advertising involves setting specific conditions and configurations to maximize the effectiveness of ad delivery based on real-time performance and audience engagement metrics. Firstly, in ‘Step 3: Manage Rules,’ setting rotation to ‘Optimized’ allows the ad server to dynamically select and serve the most effective content variation from the feed based on performance data such as click-through rates or conversions. This dynamic rotation ensures that the ad campaign continuously adapts to optimize for better outcomes. Secondly, having more than one row in the feed eligible to serve is crucial because open optimization requires multiple content variations to compare and select the best-performing option. This setup enables the ad platform to evaluate and adjust ad serving based on which content resonates best with the target audience, improving overall campaign performance and efficiency. Conversely, options like having only one eligible row in the feed to serve or requiring a specific feed cell content (‘optimize’) do not align with the foundational requirements of open optimization, which prioritizes dynamic selection and adjustment based on broader performance metrics and content variety. Therefore, In ‘Step 3: Manage Rules’ rotation must be set to ‘Optimized’ and More than one row in the feed must be eligible to serve are the correct answers as they reflect the essential conditions necessary for implementing open optimization strategies effectively in dynamic advertising campaigns.

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