Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

Floating creative

Banner creative

Expandable creative

Interstitial creative


Certification program: 👉 Google Marketing Platforms Creative certification

Explanation: The two types of creatives that either float above a webpage or fill an entire mobile screen are Floating creative and Interstitial creative. A Floating creative is designed to appear above the webpage content, typically anchored to one corner or edge of the screen, allowing users to interact with it while still viewing the underlying webpage. This type of creative can draw immediate attention and engagement without fully obscuring the webpage content. On the other hand, an Interstitial creative fills the entire mobile screen, appearing as a full-page ad that overlays the content when a user transitions between pages or during natural breaks in content consumption, such as after completing an action or before moving to a new section. This format ensures maximum visibility and impact by occupying the entire screen space, delivering a compelling message or call to action directly to the user. Both Floating and Interstitial creatives are effective for capturing user attention and driving engagement due to their prominent placement and immersive nature, making them suitable choices for campaigns that prioritize visibility and interaction on both desktop and mobile platforms within Studio.

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