Which two video formats can be built as Rich Media in Studio? (select two)
Video Ad Serving Template (VAST)
In-banner video MPU
Video Player-Ad Interface Definition (VPAID)
YouTube TrueView
Certification program: 👉 Google Marketing Platforms Creative certification
Explanation: The correct answer choices for video formats that can be built as Rich Media in Studio are In-banner video MPU and Video Player-Ad Interface Definition (VPAID). In-banner video MPU refers to video content embedded within a display ad unit, allowing for interactive elements and functionality beyond traditional video playback. This format enhances engagement by integrating video seamlessly into the ad experience without requiring a separate video player. Video Player-Ad Interface Definition (VPAID) is another Rich Media format that enables advanced interactive capabilities within video ads, such as interactive overlays, companion banners, and measurement tracking. VPAID enhances the ad experience by supporting interactive elements that can dynamically change based on user interactions or external triggers, providing advertisers with more flexibility and engagement opportunities compared to static video formats like Video Ad Serving Template (VAST) or YouTube TrueView, which do not offer the same level of interactive functionality within the ad unit itself. Therefore, opting for In-banner video MPU and VPAID ensures that video ads built in Studio can leverage rich media features to maximize engagement and effectiveness in digital advertising campaigns.
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