A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

User reviews

Website traffic

New users and installs

In-app actions


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is New users and installs. During the initial launch phase of a new app, what matters most to a business is acquiring a significant number of new users and installations. The success of a new app’s launch often hinges on its ability to quickly gain traction and attract a sizable user base. Acquiring new users and installs not only indicates the app’s initial popularity and appeal but also lays the foundation for sustained growth and success in the long term. As more users install and engage with the app, it can generate valuable feedback, increase brand recognition, and potentially lead to positive word-of-mouth referrals, further fueling its growth trajectory. Therefore, for a gaming company or any business launching a new app, prioritizing new users and installs is paramount to achieving a successful launch and establishing a strong presence within the competitive app market.

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