What's the advantage of identifying app users with high lifetime value in a Google App campaign?

Focus marketing strategies on similar users who bring long-term value to a business.

Proactively target an audience with most-engaging video assets.

Send push notifications to high-value users, reminding them to use an app.

Focus marketing efforts only on those users who are already engaging with an app regularly.


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is ‘Focus marketing strategies on similar users who bring long-term value to a business.’ Identifying app users with high lifetime value in a Google App campaign offers the advantage of allowing marketers to focus their marketing strategies on similar users who are likely to bring long-term value to the business. By analyzing the behavior and characteristics of high-value users, marketers can create targeted campaigns that resonate with this specific audience segment, thereby increasing the likelihood of attracting more users with similar traits. This approach helps optimize marketing efforts by directing resources towards acquiring users who are more likely to engage with the app over time, drive revenue, and contribute positively to the business’s growth and success. It aligns marketing efforts with the goal of maximizing the overall lifetime value of app users, ultimately leading to better return on investment and sustainable business growth.

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