Which of the following describes Google's ABCDs of effective creative?

Research-backed creative rules to follow

Design-backed creative inspiration

Design-backed creative rules to follow

Research-backed creative guidance


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct description of Google’s ABCDs of effective creative is ‘Research-backed creative guidance.’ Google’s ABCDs framework outlines key principles for creating compelling and effective advertising creative, with each letter representing a core component: Attention, Branding, Connection, and Direction. These principles are not arbitrary rules or merely design-inspired; rather, they are based on extensive research and analysis of user behavior, consumer preferences, and advertising effectiveness. By leveraging insights gleaned from research data, Google’s ABCDs framework provides advertisers with actionable guidance on how to create ads that capture attention, reinforce branding, establish meaningful connections with the audience, and provide clear direction for action. Therefore, ‘Research-backed creative guidance’ accurately characterizes Google’s ABCDs of effective creative, highlighting its foundation in empirical research and its practical application in optimizing advertising effectiveness.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Google Ads Creative Certification Exam Answers with Explanations file demo preview Google Ads Creative Certification Exam Answers with Explanations file preview File preview Google Ads Creative Certification Exam Answers with Explanations
  1. All possible certification exam questions
  2. 100% correct and verified answers
  3. Instant download
  4. Detailed explanations written by experts
  5. Free lifetime updates.

Download now - 10 usd.


Note: We perform daily scans for any updates to the exam, ensuring that the file contains the latest questions from the real certification program.

Discover our best-value guides