You're creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
Check us out
Learn more
Book now
Call now
Certification program: 👉 Google Ads Creative Certification Exam
Explanation: When creating a video ad for a hotel chain with the goal of driving reservations through its website, the most effective call-to-action (CTA) to use in the ad is ‘Book now.’ This CTA directly prompts viewers to take the desired action of booking a reservation, aligning perfectly with the campaign objective of driving website reservations. By using a clear and actionable CTA like ‘Book now,’ the ad encourages viewers to move further down the conversion funnel and take immediate steps to make a reservation, increasing the likelihood of achieving the campaign goal. Unlike generic CTAs such as ‘Check us out’ or ‘Learn more,’ which may not convey a sense of urgency or direct viewers towards the desired action, ‘Book now’ provides a specific and compelling directive that prompts viewers to take action in line with the campaign objective. Additionally, while ‘Call now’ may be suitable for certain businesses or industries, for a hotel chain aiming to drive online reservations, a CTA that directs viewers to book through the website is more appropriate and likely to yield the desired results. Therefore, using the ‘Book now’ CTA in the video ad is the correct choice for effectively driving reservations through the hotel chain’s website.
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