You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts' and “linen shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

{keyword: sustainable} shirts

{keyword: sustainable shirts}

{keyword: cotton and linen shirts}

{keyword: cotton and linen} shirts


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct way to set up keyword insertion in Google Ads for promoting a new line of sustainable shirts, where the ad text dynamically adjusts to match queries like ‘cotton shirts’ and ’linen shirts,’ but defaults to ‘sustainable shirts’ if the keyword can’t be replaced, is ’{keyword: sustainable shirts}.’ This setup ensures that the ad text dynamically incorporates the actual keyword used in the search query while still providing a default phrase (‘sustainable shirts’) if the keyword insertion is not possible. By using ‘{keyword: sustainable shirts},’ the ad will display ‘sustainable shirts’ when the search query contains keywords such as ‘cotton shirts’ or ’linen shirts,’ dynamically replacing ‘sustainable’ with the appropriate keyword. However, if the keyword insertion cannot be applied (for instance, if the search query doesn’t match the specified parameters), the default phrase ‘sustainable shirts’ will be used instead. This approach allows for flexibility and relevance in ad messaging, ensuring that the ad is tailored to the user’s search intent while still providing a fallback option to maintain consistency and clarity in messaging. Therefore, ‘{keyword: sustainable shirts}’ is the correct setup for keyword insertion in this scenario, as it effectively balances dynamic customization with a default fallback phrase to optimize ad relevance and performance.

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