Which marketing objective is used by Performance Max for Retail?

Awareness

Online Sales

Mobile App

Lead Generation


Certification program: 👉 Google Ads Shopping Certification Exam"

Explanation: The correct answer is Online Sales. Performance Max for Retail is specifically designed to optimize towards online sales, making it a suitable choice for businesses looking to drive revenue and transactions through their digital channels. By focusing on this marketing objective, Performance Max campaigns aim to maximize the effectiveness of ad spend in generating sales, whether through e-commerce platforms or online storefronts. This objective aligns with the core goal of many retail businesses operating in the digital landscape, which is to drive conversions and revenue through online channels. By leveraging Performance Max for Retail, advertisers can harness the power of Google’s AI-driven optimization to efficiently reach potential customers and drive them towards making online purchases, thereby maximizing the return on investment and achieving their sales targets.

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