Which of these configurations do you need prior to launching a Performance Max campaign?

Assets

Product feed in Merchant Center

Keywords

Enable enhanced conversions


Certification program: 👉 Google Ads Shopping Certification Exam"

Explanation: The correct answer is: ‘Product feed in Merchant Center.’ Before launching a Performance Max campaign, having a product feed in Merchant Center is essential. The product feed serves as the foundation for the campaign, providing crucial information about the products being advertised, such as titles, descriptions, prices, availability, and more. This feed enables Google’s system to understand and effectively promote the products across various channels and platforms. Without a product feed, there would be no data for the campaign to utilize, rendering the campaign ineffective. Therefore, ensuring that the product feed in Merchant Center is set up correctly and contains accurate and up-to-date information is a prerequisite for launching a Performance Max campaign. It underscores the importance of having a well-maintained product feed as the backbone of any advertising efforts on Google’s platforms, facilitating effective campaign management and maximizing the campaign’s performance and reach.

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