Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.

Responsive Display Ads

Local Inventory Ads

Gmail Ads

Product Shopping Ads


Certification program: 👉 Google Ads Shopping Certification Exam"

Explanation: In a Performance Max campaign, Responsive Display Ads and Gmail Ads can be found, but not in a Standard Shopping campaign, as correctly identified in the answer. Performance Max campaigns are designed to leverage Google’s machine learning algorithms to optimize for various conversion goals across Google’s advertising inventory, including Display, YouTube, Gmail, and more. Responsive Display Ads are a versatile ad format that automatically adjusts its size, appearance, and format to fit available ad spaces across the Google Display Network, making them suitable for Performance Max campaigns aiming to reach a broader audience across display platforms. Additionally, Gmail Ads, also known as Gmail Sponsored Promotions, allow advertisers to target Gmail users with ads that appear in their inbox tabs, offering another avenue to engage with potential customers through personalized and visually engaging ad experiences. These ad formats are not available in Standard Shopping campaigns, which primarily focus on Product Shopping Ads within the Google Search and Shopping networks, making them exclusive to Performance Max campaigns and expanding the advertising capabilities available to advertisers seeking to maximize their reach and performance across Google’s advertising platforms. Therefore, selecting Responsive Display Ads and Gmail Ads as ad formats found in Performance Max campaigns but not in Standard Shopping campaigns aligns with the unique features and capabilities of each campaign type, offering advertisers a broader range of options to effectively promote their products or services and drive desired business outcomes.

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