You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

Misrepresentation of self or product

Restricted content

Return policy

Prohibited practice


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Explanation: The advertiser in this scenario is violating the Misrepresentation of self or product policy. This policy prohibits advertisers from misleading users by misrepresenting the product or its attributes in their ads. In this case, the ad displays the price for one chair but showcases an image of a patio set, which typically includes multiple chairs and other furniture pieces. This discrepancy between the advertised product and the actual product being sold on the landing page can confuse users and mislead them about the nature of the offering. By presenting an image that does not accurately depict the product being advertised, the advertiser is engaging in deceptive practices that violate Google’s policies aimed at ensuring transparency and trustworthiness in advertising. Therefore, the Misrepresentation of self or product policy is applicable in this situation, and the advertiser’s actions are in violation of this policy.

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