When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It creates as many impressions as possible in line with the target cost-per-acquisition.

It optimizes bids to put the campaign's message in front of as many relevant people as possible.

It analyzes historical feedback and makes adjustments to bids based on performance signals.

It acquires as many clicks as possible according to the daily budget that’s been set.

Certification program: 👉 Google Ads Video Certification Exam

Explanation: The correct answer is using target cost-per-thousand impressions (tCPM) optimizes bids to put the campaign’s message in front of as many relevant people as possible. When the campaign goal is ‘brand awareness and reach,’ the primary objective is to maximize exposure and ensure the campaign’s message reaches a wide audience. Targeting cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it focuses on maximizing impressions rather than clicks or conversions. With tCPM bidding, advertisers specify how much they are willing to pay for every thousand impressions their ad receives. This approach ensures that the campaign’s message is delivered to as many relevant users as possible, maximizing brand exposure and increasing the likelihood of reaching the target audience. Since the goal is to increase brand awareness and reach, prioritizing impressions through tCPM bidding aligns with the campaign’s objectives and allows advertisers to efficiently achieve their desired outcomes. Therefore, using tCPM as the bidding strategy is optimal for a Google Video campaign aimed at brand awareness and reach.

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

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