You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

Action

Hybrid

Awareness

Consideration


Certification program: 👉 Google Ads Video Certification Exam

Explanation: The marketing objective that aligns with the goal of increasing scale and improving CPA (Cost Per Acquisition) performance and efficiency is Action. The Action objective focuses on driving specific actions or conversions, such as website visits, app installs, or purchases. By selecting the Action objective, advertisers aim to maximize the number of conversions achieved within their budget while maintaining or improving CPA performance. This objective is well-suited for increasing scale as it prioritizes driving tangible results and measurable outcomes, ensuring that advertising efforts directly contribute to achieving business objectives. Additionally, the Action objective emphasizes efficiency by optimizing ad delivery and targeting to maximize the likelihood of conversions while minimizing wasted ad spend. Therefore, aligning the marketing objective with Action is the correct approach for achieving the goal of increasing scale and improving CPA performance and efficiency, as it provides a clear focus on driving actionable outcomes and delivering optimal performance within budget constraints.

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