You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

Check us out

Call now

Book now

Learn more


Certification program: 👉 Google Ads Video Certification Exam

Explanation: The most appropriate call-to-action (CTA) to use in a video ad aimed at driving reservations for a tourism company’s website is ‘Book now.’ This CTA is the most direct and relevant to the campaign’s goal of encouraging viewers to make reservations. By prompting viewers to ‘Book now,’ the CTA guides them towards taking immediate action to secure their reservations, aligning with the primary objective of the ad. ‘Check us out’ and ‘Learn more’ are more general CTAs that may not convey a sense of urgency or prompt viewers to take the specific action of making a reservation. Similarly, ‘Call now’ may not be as effective for driving reservations, as it requires an additional step of contacting the company via phone rather than facilitating direct online booking. Therefore, ‘Book now’ is the most appropriate CTA for encouraging viewers to take the desired action of making reservations on the tourism company’s website, ensuring that the ad effectively drives conversions and achieves its intended objective.

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