You're planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

Reach Planner

Viewability with Active View

Core performance metrics

Brand Lift

Certification program: 👉 Google Ads Video Certification Exam

Explanation: The correct answer is ‘Brand Lift.’ When running a Google Video campaign with a consideration goal, it’s crucial to measure how the campaign impacts viewer perception or intent for the advertised product. Brand Lift measurement provides valuable insights into key brand-related metrics such as ad recall, brand awareness, consideration, and purchase intent. By surveying users exposed to the ad and comparing their responses to those who weren’t, Brand Lift measurement helps determine the campaign’s effectiveness in influencing viewer perception or intent. This allows advertisers to gauge the campaign’s impact beyond basic performance metrics like reach or viewability and gain actionable insights into its ability to drive consideration among the target audience. Therefore, using Brand Lift measurement is essential for evaluating the success of a video campaign with a consideration goal and understanding its influence on viewer perception or intent for the product being advertised.

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You're planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

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