You want to reach people based on their interests using your Google Video campaign, but you're not looking to build or refresh audiences manually. What audience solution should you use?
Infinite Taxonomy Audiences
Affinity Audiences
Life Events
Custom Audiences
Certification program: 👉 Google Ads Video Certification Exam
Explanation: The correct audience solution to use when aiming to reach people based on their interests without the need to manually build or refresh audiences is Infinite Taxonomy Audiences. This audience solution leverages Google’s machine learning algorithms to automatically categorize users based on their demonstrated interests and behaviors across various online platforms and content. Unlike manually built or refreshed audiences, which require ongoing management and updating, Infinite Taxonomy Audiences continuously adapt and evolve based on real-time user interactions and data signals. By utilizing this solution, advertisers can effectively reach users who exhibit specific interests relevant to their campaign objectives without the need for manual audience management, saving time and resources while ensuring that their ads are delivered to the most relevant and engaged audiences. Therefore, selecting Infinite Taxonomy Audiences aligns with the goal of reaching people based on their interests in a Google Video campaign while streamlining audience targeting and optimization processes through automated categorization and segmentation.
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