You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

Include a generic call-to-action (CTA).

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Provide multiple options for how viewers can take action.

Include a specific call-to-action (CTA).


Certification program: 👉 Google Ads Video Certification Exam

Explanation: In marketing for a business aiming to generate leads through a video ad, it’s crucial to include a specific call-to-action (CTA). A specific CTA provides clear instructions to viewers on the desired action they should take after watching the ad, such as signing up for a newsletter, downloading a guide, or requesting more information. By including a specific CTA, marketers guide viewers towards the desired conversion action, increasing the likelihood of engagement and lead generation. Specific CTAs prompt viewers to take immediate and tangible steps, enhancing the effectiveness of the ad campaign in driving desired outcomes. Additionally, specificity in the CTA ensures clarity and reduces ambiguity, making it easier for viewers to understand the next steps they should take, thus streamlining the lead generation process. Therefore, including a specific call-to-action (CTA) is the correct technique to use in a video ad when the goal is to generate leads, as it provides clear direction and encourages viewer action, ultimately contributing to the success of the marketing campaign.

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