Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

Product and brand consideration

Brand awareness and reach

Online sales

Lead generation


Certification program: 👉 Google Ads Video Certification Exam

Explanation: The correct type of Google Video campaign to use when the goal is to increase retention and loyalty for a brand is ‘Product and brand consideration.’ This campaign type focuses on encouraging viewers to consider and engage with a brand’s products or services, fostering brand affinity and encouraging repeat purchases. By showcasing products or services in a compelling and informative manner, this campaign type aims to influence viewers’ perceptions and preferences, ultimately leading to increased retention and loyalty. Through engaging video content that highlights key features, benefits, and unique selling points, advertisers can effectively nurture relationships with existing customers, reinforce brand messaging, and strengthen brand loyalty over time. Moreover, this campaign type provides opportunities for storytelling and building emotional connections with the audience, further enhancing retention and loyalty. Therefore, selecting a Product and Brand Consideration campaign aligns with the objective of increasing retention and loyalty for a brand by engaging existing customers and encouraging continued interaction and advocacy.

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