When is it recommended to use a location extension over a affiliate location extension?

When you own your own business and you want to encourage people to visit your location

When you sell your products or services at other retailers and want to encourage people to visit the store location

When you sell products or services in stores that share the same brand

When you sell your products or services to large chain and small businesses


Certification program: 👉 Google Ads Grow Offline Sales Certification Exam

Explanation: The recommended scenario to use a location extension over an affiliate location extension is when you own your own business and you want to encourage people to visit your location. Location extensions are ideal for businesses that have their own physical locations and want to drive foot traffic to those specific locations. By adding location extensions to ads, businesses can display essential information such as the address, phone number, and business hours directly within the ad, making it easier for potential customers to find and visit the business. In contrast, affiliate location extensions are more suitable for businesses that sell their products or services through other retailers and wish to drive traffic to those partner locations. Options like ‘When you sell your products or services at other retailers and want to encourage people to visit the store location’ and ‘When you sell products or services in stores that share the same brand’ align more closely with the use case for affiliate location extensions, as they involve promoting partner locations rather than the business’s own locations. Similarly, ‘When you sell your products or services to large chain and small businesses’ does not specifically address the distinction between location extensions and affiliate location extensions, focusing instead on the types of businesses served rather than the advertising objectives. Therefore, the correct answer is indeed When you own your own business and you want to encourage people to visit your location as it accurately reflects the scenario where using a location extension is recommended over an affiliate location extension.

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