Which of these are prerequisites for reporting store visits? Choose two.

Link a Business Profile account

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Sufficient data to pass model quality and privacy thresholds

Set up a location extension or affiliate location extension


Certification program: 👉 Google Ads Grow Offline Sales Certification Exam

Explanation: To accurately report store visits, two critical prerequisites must be met. Firstly, there must be ‘sufficient data to pass model quality and privacy thresholds.’ This requirement ensures that the data collected for reporting store visits meets quality standards and complies with privacy regulations. Adequate data quality is essential for generating reliable insights into store visitation behavior, while adherence to privacy thresholds safeguards user privacy and data integrity. Secondly, it’s necessary to ‘set up a location extension or affiliate location extension.’ Location extensions enable advertisers to display business addresses alongside their ads, making it easier for potential customers to locate nearby stores. By associating store locations with ad campaigns, advertisers can accurately attribute store visits to specific advertising efforts, providing valuable insights into the offline impact of their online marketing initiatives. Therefore, fulfilling these prerequisites—having sufficient data quality and privacy compliance and setting up location extensions—is essential for accurately reporting store visits and leveraging this valuable metric to measure the effectiveness of advertising campaigns in driving foot traffic and offline conversions.

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