Which of these behaviors is typical of Omnichannel customers making a purchase?

Omnichannel customers make purchases in silos, either online and in-person

Omnichannel customers interact with a product or service digitally multiple times before purchasing

Omnichannel customers make purchases in-store only and account for disproportionately more sales

Omnichannel customers interact with a product or service at the store versus digitally


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Explanation: The behavior typical of Omnichannel customers making a purchase is that Omnichannel customers interact with a product or service digitally multiple times before purchasing. Omnichannel customers engage with businesses across various channels, including online platforms and physical stores, throughout the purchasing journey. Before making a purchase, these customers often conduct extensive research, compare options, and interact with the product or service digitally through channels such as websites, mobile apps, social media, or email. They may browse products online, read reviews, watch videos, or add items to their digital shopping carts before completing the purchase either online or in-store. This multichannel engagement allows customers to gather information, assess options, and make informed decisions, ultimately leading to a seamless and integrated purchasing experience across different channels. Options such as making purchases in silos, making purchases in-store only, or interacting with a product or service exclusively at the store versus digitally do not fully capture the comprehensive nature of Omnichannel customer behavior, which involves leveraging multiple channels throughout the purchasing process. Therefore, the correct answer is indeed Omnichannel customers interact with a product or service digitally multiple times before purchasing as it accurately represents a key characteristic of Omnichannel customer behavior during the purchase journey.

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