Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?

Run for at least 30 days with a $500 daily budget

Run for at least 10 days with a $500 daily budget

Run for at least 10 days with a $250 daily budget

Run for at least 30 days with a $250 daily budget


Certification program: 👉 Google Ads Grow Offline Sales Certification Exam

Explanation: When running a Performance Max for store goals campaign, it’s essential to follow specific budget and time parameters to optimize performance and achieve desired outcomes. The correct parameter to follow is to ‘Run for at least 30 days with a $500 daily budget.’ This option ensures sufficient time for the campaign to gather data, optimize performance, and deliver meaningful results. Running the campaign for at least 30 days allows for fluctuations in performance to stabilize and provides ample opportunity to assess the effectiveness of the campaign strategy. Additionally, the $500 daily budget provides a reasonable investment to reach the campaign objectives and maximize potential reach and engagement. Options with shorter durations or lower budgets may limit the campaign’s ability to generate significant results or adequately test different strategies, while options with lower budgets may also restrict the campaign’s reach and impact. Therefore, adhering to the specified parameters of running the campaign for at least 30 days with a $500 daily budget aligns with best practices for running effective Performance Max campaigns geared towards store goals, ensuring optimal performance and return on investment.

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