Which of these campaign objectives would you establish for a Performance Max for store goals campaign?

Website traffic

Sales

Local store visits and promotions

Leads


Certification program: 👉 Google Ads Grow Offline Sales Certification Exam

Explanation: Establishing campaign objectives is critical for aligning advertising efforts with overarching business goals and ensuring that campaigns are optimized to deliver meaningful outcomes. In the context of a Performance Max for store goals campaign, where the primary aim is to drive in-store traffic and promote physical store locations, the most appropriate campaign objective would be ‘Local store visits and promotions.’ This objective directly aligns with the campaign’s purpose of increasing foot traffic to brick-and-mortar stores, thereby driving potential customers to visit physical locations and engage with products or services offered. By setting this objective, advertisers can tailor their campaign strategies and tactics to focus on local targeting, proximity-based ad delivery, and promotion of store-specific offers or incentives, such as in-store events, promotions, or discounts. This approach not only helps to increase brand awareness and visibility within local communities but also encourages offline customer interactions, ultimately leading to increased store visits, sales, and customer loyalty. Therefore, selecting the objective of local store visits and promotions for a Performance Max campaign aligns with the campaign’s primary goal of driving offline engagement and conversions, maximizing the effectiveness of advertising investments, and driving tangible business results for brick-and-mortar retailers.

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