Which of these scenarios calls for a store-centric approach?

A business that would like their in-store customers to sign up for their monthly newsletter.

A grocery company looking to grow foot traffic to their physical locations and promote available products

A local internet provider that is looking to secure leads online to promote their new service bundle.

An eCommerce website looking to optimize online performance and return on investment across the online customer journey.


Certification program: 👉 Google Ads Grow Offline Sales Certification Exam

Explanation: The scenario that calls for a store-centric approach is a grocery company looking to grow foot traffic to their physical locations and promote available products. In this scenario, the primary objective is to drive customers to physical store locations, emphasizing the importance of a strategy focused on enhancing the in-store experience and increasing foot traffic. A store-centric approach would involve tactics such as local advertising campaigns targeting nearby neighborhoods, promoting special offers or discounts available exclusively in-store, optimizing store layouts and signage to attract attention to featured products, and leveraging location-based targeting to reach potential customers in close proximity to store locations. By prioritizing initiatives that drive foot traffic and promote in-store products, the grocery company can effectively capitalize on the physical presence of its stores to maximize sales and customer engagement. Options like promoting online sign-ups for a monthly newsletter, securing online leads for a service bundle, or optimizing online performance for an eCommerce website are not aligned with the goal of driving foot traffic to physical store locations and promoting in-store products, making them less suitable for a store-centric approach. Therefore, the correct answer is indeed a grocery company looking to grow foot traffic to their physical locations and promote available products as it best represents a scenario that necessitates a store-centric approach.

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