You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
Store Sales
Local Actions
Store Visits
Ad Actions
Certification program: 👉 Google Ads Grow Offline Sales Certification Exam
Explanation: The correct answer is Local Actions. For a small bike store seeking to understand customers’ journeys from ad engagement to in-store visits, the most relevant metric to use would be Local Actions. Local Actions provide insights into the offline impact of online advertising efforts by tracking actions such as directions requests, phone calls, and clicks to the store’s website. By analyzing Local Actions, businesses can gain valuable insights into how their digital ads influence customers’ behaviors, including driving foot traffic to physical store locations. For a small bike store owner, understanding the effectiveness of online ads in driving local actions like directions requests or calls can provide valuable feedback on the success of their advertising campaigns in generating in-store visits. While metrics like Store Sales and Store Visits are also relevant for assessing offline conversions and foot traffic, Local Actions specifically focus on the intermediary steps between ad engagement and in-store visits, making them particularly suitable for understanding the customer journey in the context of local business interactions. Ad Actions, on the other hand, primarily measure interactions with online ads themselves rather than the subsequent offline behaviors they may influence. Therefore, the correct answer is indeed Local Actions as it directly addresses the metric needed to track customers’ journeys from ad engagement to in-store visits for a small bike store owner.
Passing exams is not a workout. Multiple attempts won’t make you stronger.
- All possible certification exam questions
- 100% correct and verified answers
- Instant download
- Detailed explanations written by experts
- Free lifetime updates.
Note: We perform daily scans for any updates to the exam, ensuring that the file contains the latest questions from the real certification program.
Discover our best-value guides
- Special Bundle Offer Google_Ads_Roll
- Special Bundle Offer HubSpot_Exams_Roll
- Special Offer Unchained_Guru_Roll
- Special Bundle Offer Amazon_Roll
- Special Bundle Offer Google_Analytics_Roll
- Special Bundle Offer Google_SkillShop_Roll
- Special Bundle Offer Marketing_Platforms_Roll
- Special Bundle Offer Microsoft_Advertising_Roll
- Special Bundle Offer YouTube_Roll
- Special Bundle Offer Google_Android_Roll
- Ultimate PMP certification preperation guide
- Google Cloud Professional Architect Certification Exam Answers - Ultimate Guide
- Special Bundle Offer SEMrush_Roll