A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?

Segmentation

Personalization

Automation

Deliverability


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Explanation: The scenario described, where a contact receives a follow-up email with a discount two days after signing up for a newsletter, is a prime example of the email marketing concept of Automation. Automation involves using technology to automatically send emails based on predefined triggers or conditions, without requiring manual intervention each time. In this case, the trigger for sending the email is the contact signing up for the newsletter, and the action taken (sending the follow-up email with a discount) occurs automatically after a specified time period (two days). Automation allows businesses to deliver timely and relevant messages to their audience without the need for constant monitoring or manual execution, thereby increasing efficiency and scalability. This automated follow-up email serves multiple purposes: it acknowledges the contact’s recent interaction with the brand, encourages further engagement through the offer of a discount, and helps nurture the newly acquired lead towards conversion. While segmentation and personalization are essential components of effective email marketing strategies, they do not directly apply to this scenario, as the focus here is on the automated nature of the email delivery rather than the targeting or customization of the message content. Deliverability, on the other hand, pertains to ensuring that emails reach recipients’ inboxes successfully, which is not directly related to the timing or automation of email sends. Therefore, the scenario described aligns with the concept of Automation in email marketing, as it involves the automatic delivery of a follow-up email based on a predefined trigger event.

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