A customer wants to update a custom object’s associations to be associated with the company object. How should they go about it doing this from the UI, without making a call to the API?

Build a custom integration that’ll allow them to make the association with a single click.

Add a new association directly on the custom object list view.

Update the associations of the custom object in the Data Management section in Settings.

None of the above. You can only associate custom objects with other object types through an API call.


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Explanation: The correct answer is Update the associations of the custom object in the Data Management section in Settings. In the HubSpot UI, users can manage various aspects of their data through the Data Management section in Settings, including associations between different object types. Custom objects are entities created by users to store specific types of data, and they can be associated with other objects like contacts, companies, or deals. In this scenario, where the customer wants to update a custom object’s associations to be associated with the company object, they can achieve this by navigating to the Data Management section in Settings and accessing the settings for the custom object. Within the settings for the custom object, users can define and manage its associations with other objects, such as contacts, companies, or deals. By updating the associations in this section, users can establish the desired relationships between the custom object and the company object without needing to make a call to the API. This approach provides a straightforward and user-friendly method for managing data associations within the HubSpot platform’s UI, enabling users to configure their data relationships according to their specific requirements without requiring technical expertise or custom integrations. Therefore, updating the associations of the custom object in the Data Management section in Settings is the correct method for achieving the desired outcome without making a call to the API.

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