A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

Marketing automation

Data hygiene

Tech stack


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Explanation: The correct answer is Tech stack. In the context of marketing, a tech stack refers to the collection of technologies and tools that marketers use to execute, analyze, and optimize their marketing activities. It encompasses various software applications, platforms, and systems that support different aspects of marketing operations, such as customer relationship management (CRM), email marketing, content management, social media management, analytics, and more. A well-organized and integrated tech stack enables marketers to streamline their workflows, automate repetitive tasks, gather and analyze data effectively, personalize customer experiences, and measure the performance of their campaigns accurately. By leveraging the right technologies within their tech stack, marketers can enhance efficiency, productivity, and ultimately, the effectiveness of their marketing efforts in reaching and engaging with target audiences. Therefore, understanding and managing the components of a tech stack is crucial for modern marketers to stay competitive and drive business growth in today’s digital landscape.

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