A(n) ________ outlines guidelines and best practices for employees to follow on social media.

crisis plan

advocacy plan

social media policy

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Explanation: The correct answer is social media policy. A social media policy is a crucial document that outlines guidelines, rules, and best practices for employees to follow when engaging on social media platforms, whether on behalf of the company or in their personal capacity. This policy establishes clear expectations regarding appropriate conduct, content creation, confidentiality, privacy, brand representation, and compliance with relevant laws and regulations. By providing employees with a framework for navigating social media responsibly and effectively, a social media policy helps mitigate risks associated with inappropriate behavior, reputational damage, legal liabilities, and security breaches. Additionally, it promotes consistency, transparency, and alignment with the organization’s values and objectives across all social media interactions. Therefore, implementing a comprehensive social media policy is essential for fostering a culture of social media literacy, accountability, and professionalism within the organization, ultimately safeguarding brand reputation and promoting responsible engagement in the digital sphere.

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