All of the following are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar.

Have thought leaders contribute to an upcoming ebook.

Increase sales qualified leads by 20% by the end of the year.

Generate 10 customers within the first week of an upcoming product launch.


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Explanation: Having thought leaders contribute to an upcoming ebook is not an example of a SMART goal. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. The provided example lacks specificity, measurability, and time-bound criteria. While it mentions the involvement of thought leaders in an ebook, it doesn’t specify how many thought leaders, what their contributions entail, or how their involvement contributes to the overall goal. Additionally, there’s no clear measurement of success or timeline defined for completing the goal. In contrast, the other options clearly define specific, measurable, achievable, relevant, and time-bound objectives such as increasing marketing leads attending a webinar by 30%, increasing sales qualified leads by 20% by the end of the year, and generating 10 customers within the first week of a product launch. Therefore, the exclusion of having thought leaders contribute to an upcoming ebook as a SMART goal is accurate.

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