All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:

Existing customers are more likely to buy than new prospects are.

Successful customers are more likely to recommend your product to a friend.

Helping your customers succeed prevents negative reviews online.

It increases your sales team's likelihood of hitting their quotas.

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Explanation: The correct answer is ‘It increases your sales team’s likelihood of hitting their quotas.’ Extending sales enablement efforts beyond the sale is crucial for fostering long-term customer satisfaction, retention, and advocacy, which ultimately contribute to business success. While hitting sales quotas is important for driving revenue and achieving short-term sales goals, focusing solely on this aspect overlooks the broader benefits of ongoing customer engagement and support. By prioritizing customer success and satisfaction, organizations can build stronger relationships with their customers, increase customer loyalty, and drive repeat business. Additionally, satisfied customers are more likely to become advocates for your brand, referring new business and contributing to organic growth through positive word-of-mouth marketing. Moreover, by helping customers succeed and providing exceptional support, businesses can mitigate the risk of negative reviews or feedback, further protecting their reputation and brand image. Therefore, while hitting sales quotas is a critical objective for sales teams, it is not the sole reason to extend sales enablement efforts beyond the sale; rather, it is essential to prioritize customer success and satisfaction to drive long-term growth and success for the organization.

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