Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

Where your visitors are coming from

Which visitors are marketing qualified leads

What content your visitors are engaging with

Which pages your visitors are landing on


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Explanation: The selected answers are ‘Where your visitors are coming from,’ ‘What content your visitors are engaging with,’ and ‘Which pages your visitors are landing on.’ These metrics are crucial for assessing and understanding website performance at a high level. Tracking where your visitors are coming from provides insights into the effectiveness of your marketing efforts across various channels such as organic search, social media, referral traffic, and paid advertising. Understanding this allows you to allocate resources more effectively and optimize your marketing strategies for better results. Monitoring what content your visitors are engaging with helps you identify which topics, pages, or types of content resonate most with your audience, allowing you to tailor your content strategy to better meet their needs and preferences. Additionally, tracking which pages your visitors are landing on provides valuable information about the effectiveness of your website’s landing pages and the user experience they offer. By analyzing these metrics collectively, you can gain a comprehensive understanding of your website’s performance and make data-driven decisions to enhance user engagement, conversion rates, and overall success. The option ‘Which visitors are marketing qualified leads’ is not typically tracked at a high level of website performance analysis as it pertains more specifically to lead generation and sales funnel optimization, which may require more detailed analytics and integration with customer relationship management (CRM) systems.

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