Choose all that apply. What data can you gather about your website from Google Search Console?

Search impressions

Position in SERPs

Time spent on a page

Clickthrough rate

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Explanation: The correct answers are: Search impressions, Position in SERPs, and Clickthrough rate. Google Search Console provides valuable insights and metrics regarding the performance of a website in Google search results. ‘Search impressions’ refer to the number of times a website’s URL appears in search results for a particular query, indicating its visibility to users. ‘Position in SERPs’ indicates where a website ranks in Google’s search engine results pages (SERPs) for specific queries, providing insights into its search visibility and potential for attracting organic traffic. ‘Clickthrough rate’ (CTR) represents the percentage of users who click on a website’s link in search results after viewing it, reflecting the relevance and appeal of the search snippet and the effectiveness of the website’s title and meta description in attracting clicks. These metrics are crucial for evaluating the effectiveness of an SEO strategy, identifying opportunities for optimization, and measuring the impact of changes made to the website’s content and structure. While ‘Time spent on a page’ is an important metric for understanding user engagement and behavior on the website, it is not directly provided by Google Search Console, making it an incorrect option in this context. Therefore, for gathering data about a website’s performance in Google search results, Search impressions, Position in SERPs, and Clickthrough rate are the relevant metrics available through Google Search Console.

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