Choose all that apply. Which of these are important KPIs to consider for SEO?

Organic traffic

Keyword ranking

Bounce rate

Content length

Page load time


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Explanation: When assessing the effectiveness of an SEO campaign, it’s crucial to consider several key performance indicators (KPIs) to gauge its impact and identify areas for improvement. Organic traffic is a fundamental KPI as it measures the volume of visitors reaching your website through unpaid search results, reflecting the success of your SEO efforts in attracting relevant audiences. Keyword ranking provides insights into your website’s visibility on search engine results pages (SERPs) for targeted keywords, indicating the effectiveness of your keyword optimization strategies. Bounce rate is another critical metric, representing the percentage of visitors who navigate away from your site after viewing only one page, which can indicate the relevance and quality of your content or user experience. While content length can impact SEO performance by providing depth and relevance to topics, it’s not as direct a KPI as the others listed. Similarly, while page load time influences user experience and search engine rankings, it’s not a traditional SEO metric in the same vein as organic traffic, keyword ranking, and bounce rate. Therefore, focusing on organic traffic, keyword ranking, and bounce rate as primary KPIs, alongside considering content length and page load time as secondary factors, enables a comprehensive evaluation of an SEO campaign’s effectiveness and areas for optimization.

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