Comparing two versions of marketing material to determine which performs better' is the definition for what term?

Email analytics

A/B testing

Segmentation

Personalization


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Explanation: The correct answer is A/B testing. A/B testing, also known as split testing, is a method used in marketing to compare two versions of marketing material or elements, such as email subject lines, call-to-action buttons, or website layouts, to determine which performs better in terms of achieving a predefined goal, such as click-through rates, conversion rates, or engagement metrics. By randomly dividing the audience into two groups and exposing each group to a different version (A and B) of the marketing material, marketers can measure the effectiveness of each version and identify which one yields the best results. A/B testing allows marketers to make data-driven decisions, optimize their marketing efforts, and improve the performance of their campaigns by identifying and implementing changes that lead to higher levels of engagement, conversions, and overall effectiveness. Therefore, ‘comparing two versions of marketing material to determine which performs better’ aligns with the definition of A/B testing.

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