Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

This SLA's requirements focus on the wrong activities.

This SLA's requirements aren’t specific enough.

This SLA is missing a requirement.

No change needed.

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Explanation: The correct answer is: This SLA’s requirements focus on the wrong activities. While the SLA sets specific quantitative targets for both marketing and sales, the issue lies in the mismatch between the objectives of each department. Marketing’s goal is to generate a certain number of qualified leads, while sales is tasked with converting a portion of those leads into customers. However, the SLA fails to align these activities with the overarching goal of revenue generation. Instead of simply focusing on lead generation and conversion numbers, the SLA should emphasize collaboration between marketing and sales to drive revenue growth. A more effective SLA would establish shared objectives that reflect the ultimate goal of acquiring new customers and increasing revenue, fostering a more cohesive approach between the two departments. By realigning the SLA to focus on activities that directly contribute to revenue generation, such as lead quality improvement, lead nurturing strategies, and sales effectiveness, both marketing and sales can work together more effectively towards achieving common objectives. Therefore, the current SLA’s requirements are misaligned with the broader goal of revenue generation, necessitating a shift in focus towards activities that drive mutual success and collaboration between marketing and sales.

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