Evaluate this SLA: Marketing will produce $100,000 of lead value each quarter, and sales will contact every marketing qualified lead within 24 hours of receiving it.

This SLA’s requirements focus on the wrong activities.

This SLA’s requirements aren’t specific enough.

This SLA is missing a requirement.

No change needed.

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Explanation: The selected answer, No change needed, is correct because the SLA (Service Level Agreement) outlined in the question is comprehensive and effective in defining the responsibilities of both the marketing and sales teams. Firstly, it establishes a clear quantitative target for the marketing team, stating that they need to produce $100,000 of lead value each quarter. This provides a specific and measurable goal, enabling the marketing team to align their efforts with the overall business objectives. Secondly, it outlines a specific action for the sales team, which is to contact every marketing qualified lead within 24 hours of receiving it. This ensures timely follow-up on leads generated by the marketing efforts, increasing the likelihood of conversion and maximizing the return on investment in marketing activities. Overall, the SLA addresses both the quantity and quality aspects of lead generation and follow-up, thereby contributing to the overall effectiveness of the sales and marketing processes.

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