Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.





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Explanation: The correct answer is exact. When a keyword is set to the exact match type, it ensures that the ad will only be triggered when the search query exactly matches the keyword or its close variations. This match type offers advertisers precise control over which search queries trigger their ads, resulting in highly relevant ad placements and potentially higher click-through rates. By using the exact match type, advertisers can target specific keywords more effectively, ensuring that their ads are shown to users who are actively searching for those exact terms. This level of precision helps in optimizing ad spend by reducing irrelevant clicks and improving the overall quality of traffic directed to the website. Additionally, exact match keywords can be particularly useful for targeting branded terms or highly specific search queries, allowing advertisers to capture valuable traffic from users with strong purchase intent. Overall, setting keywords to the exact match type is a strategic approach to maximize ad relevance and improve the performance of search advertising campaigns.

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