Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

phrase

negative

exact

broad


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Explanation: The correct answer is broad. When a keyword is set to the broad match type, it allows advertisers to reach a wider audience as the ad can appear for search queries that contain variations, misspellings, synonyms, or related terms of the specified keyword. This match type offers flexibility and can capture potential traffic from users whose search queries may not exactly match the keyword but still share semantic relevance. Broad match is suitable for advertisers looking to increase their reach and visibility, especially when targeting broad or generic search terms. However, while broad match can expand the reach of ads, it may also result in impressions and clicks from less relevant searches, leading to lower click-through rates and potentially higher costs if not managed carefully. Advertisers using broad match should regularly monitor search terms triggering their ads and utilize negative keywords to filter out irrelevant traffic, ensuring that their campaigns remain focused on attracting qualified leads and driving meaningful conversions. Overall, broad match can be a valuable tool in a comprehensive keyword strategy, offering a balance between reach and precision in targeting.

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