Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.

buyer stage; interests

problems; ideas

interests; intent

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Explanation: The correct answer is ‘interests; intent.’ Facebook Ads excels in targeting based on users’ interests, behaviors, and demographic information. With a vast amount of data collected from user interactions, Facebook allows advertisers to tailor their ads to specific interests, hobbies, preferences, and activities indicated by users on the platform. This enables advertisers to reach audiences with relevant content and offers that align with their interests and lifestyles, increasing the likelihood of engagement and conversion. On the other hand, Google Ads targets based on users’ search intent or their demonstrated interest in specific topics or products. By analyzing search queries, website visits, and other online behaviors, Google determines the intent behind users’ actions and delivers ads that are relevant to their immediate needs or interests. This allows advertisers to capture users’ attention at the moment when they are actively seeking information or solutions, making Google Ads a powerful tool for driving conversions and capturing high-intent leads. Therefore, understanding the distinction between targeting based on interests (Facebook Ads) and targeting based on intent (Google Ads) is crucial for advertisers to effectively reach and engage their target audience across different stages of the buyer’s journey.

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